11 Things About Information Architecture You Should Not Forget
Making sure that visitors can find what you want them to find is second only in importance to making sure they can find what they are looking for.
1. Make Sure That Your Call to Action is Clear
Your call to action should be clear so that people will know what they are doing, not look at your call to action and think “what am I doing? Oh well.” and scroll on past, or just pass it by without looking. Your call to action should be an exciting and inspiring action, but not so much that it is confusing. If it is, you are doing the exact opposite.
You want your “Buy Now” button at the top so that anybody who knows exactly what they want, can get it right away without loosing interest before they find how to buy it.
There are also the people who want to know what they are buying before they buy it. You need to also have a “Buy Now” button at the bottom of the page so they can easily buy without having to scroll all the way back to the top.
2. Make Sure Your Headlines are Clear and Appropriate to the Content Below.
No one wants a headline that says “How to make a chocolate cake” and then below they begin telling you about the chairs they are selling. You don’t want to confuse your users. If you want the user to read your post, make the headline match the content. If the headline does not match the content, your user will get confused and leave.
3. Your Menus Should Include Links to Essential Information
The first thing you should always remember to put on your menu is a way to get back to the home page. Make sure your menu has the stuff that’s important on it, like an about page, contact page and anything else that’s important on your website. If you don’t want an about or contact page, that’s fine. Just make sure the important stuff is on the menu.
4. Your Site Should Have a Single Purpose and Everything Working Toward that Purpose
If you research a bit, you will find that many people say that every business should have a website. They’re right, but it is not just about having a website, it’s about having a website the works. Make sure your website has a single purpose, and that everything in your website is moving toward that purpose.
5. Make Sure Your Address, Map, Contact Form, and Phone Number are Easy to Find
If someone is on your website and wants to talk to you, the last thing you want them to do is to give up in frustration and turn to another company with a better website. If they can’t find your address and map, they can’t find you. If they can’t find your contact form or phone number, they can’t talk to you. Their questions will overflow, and they will leave.
6. Make Sure Your Information is Up-To-Date
Let’s say you have a page about all the people who work in your business. If you still have a person who quit two years ago, your website has a serious problem. You also don’t want your latest news that you are talking about to be that World War I just ended! Because that was a long time ago!
7. Make Sure Your Pages Cover One Topic Well
You page should effectively explain one single topic, which may or may not have sub topics. However, you shouldn’t be talking about pricing and providing your contact info on the same page (in general).
8. Make Sure Your Target Audience is Identified and Addressed
It doesn’t matter what you are selling, you need to know who you are selling to. Once you know who you are selling to, you can tell them about your product or service. It is much easier to address one group of people, instead of all groups.
9. Make Sure Your Products and Services are Clearly Identified
To keep people interested in your website and continue reading, you need to tell them what you are selling or what you are doing very quickly and clearly. If your users reply to the question, “what is that website?” And their reply is, “I don’t know.” that is not a good thing. Websites are not supposed to keep you guessing, that is what mystery books are for, so unless your website is supposed to be a mystery book, just tell them what it is about.
10. Make Sure Your Search Bar is Present on all Pages, Easy to Find, and Works
Prospective customers come to your site and want to find the information/products they are looking for in a timely manner. Keep people on your site by providing them a search bar that searches your site only.
11. Provide Info About Yourself to Inspire Confidence and Give a Reason to Buy Without Boring Visitors
Tell people why they want to buy your product, and why yours is better than other companies. You can also tell them a little backstory and how hard you worked, to encourage them. But don’t go on and on talking about it forever. You have to tell them about yourself, but don’t tell about what you had for breakfast for the past three weeks. Make your sentences short and interesting.