4 Tips for Improving Your Page Speed
Research shows that most people will leave your site if it fails to load in 3 seconds and that every fraction of a second has a major impact on whether someone stays or moves on to another site. In addition, search engines rank sites based on speed.
1. Control image file size
Control image file size – note that visual size on the page can be significantly different from file size. Make your image file size smaller, that will help the page load faster. You can make your images be seen much bigger than the file says it is.
2. Limit custom font usage to one or two per site.
You should not have more than two fonts on your website. Once you begin to have two or three, or five and six, it starts to look tacky, plus your browser has to load all of those fonts, and it will really slow down your website. Keep it simple. Simplicity looks good, works well, and is all together the better option.
3. Only allow ads that are profitable and monitor their performance closely.
Only put ads that are helping your website in some way. If the ad is just going to sit there slowing down your website, and advertising for the other company, get rid of it. It is hurting you, and helping them. The ads that are helping you in someway, you can keep, but watch them closely. If an ad is seriously slowing down your website, it may be hurting you more than it helps you.
4. Use as many images as needed but no more.
Use as many images as you think you need, but do not use too many. Images are one of the many things that will slow down your website. If you put too many images in your website, the loading time will be longer, and sometimes there might be blank spaces instead of images.