7 Tips for Increasing Traffic to Your Website

7 Tips for Increasing Traffic to Your Website

No matter how great your website is, it is useless if people do not pass through to see it.

1. Use Meta Tags

Meta tags are what tell search engines if your website is relevant to what people are searching for. Your Meta tag does not show up on your website; only search engines see it. The Search engine shows your website in the search results when the keywords they search match your meta tags.

2. Have a Single h1 on each Page

Each post or page should have a single h1. If it has more than one it will confuse search engines and your readers. When you put up a second h1 your readers will think you are starting a new post, and the search engine…well, it will just be confused, and your site may not show up in search results.

3. Promote Across the Social Media

People are not very likely to find your website if you don’t tell people about it. If you share it across social media, people are more likely to notice your website and start exploring it.

4. SSL-HTTPS

An SSL certificate protects sensitive information of users and customers (like banking info, and personal information). It also boosts your Google rankings, making your website easier to find when people search for businesses like yours.

5. Write Fresh Content Often

People are more likely to come back to your website if they know there might be new content. If you aren’t adding fresh content often, people will just give up and forget about your website and never come back, so make sure to put up new content often.

6. Make a Quality Domain Name

Believe it or not, the name of your website can affect whether people come back to your website or not. People make big assumptions based on the name of your website. If your website name is silly or cheesy, people may think your entire website is silly and cheesy.

7. Make Sure Your Website Supports all Browsers

If your website doesn’t work on Firefox, anyone who uses Firefox will not be able to see your website. This causes you to lose hundreds of customers. On the other hand, if your website only works on Firefox, you are losing the people who use all the other browsers in the world. That’s a lot of people. You need to test your website on all browsers to make sure your content is available to all of your customers.

11 Information Architecture Mistakes to Avoid in Your Website

11 Information Architecture Mistakes to Avoid in Your Website

Making sure that visitors can find what you want them to find is second only in importance to making sure they can find what they are looking for.

1. Avoid too many Pop-ups

You may think that bombarding people with pop-ups the moment they open your website is a good idea because they encourage people to decide to buy or subscribe, right? And if they don’t encourage them to do that, it will encourage them to close your website instantly. They will slow down your website and make people more likely to jump back and close the tab or absentmindedly close all the pop-ups. Even if it is just one pop-up, people tend to just close them.

2. Avoid things that look like headings, but are not

Things that look like headlines that are not

One thing that is sure to confuse people, is if you make your headings small and your text large. one other things that confuses people is if, in the middle of a paragraph, you make one line of text really big, that will confuse people, and make them think that it is the beginning of a new section. They will have trouble comprehending what you are saying, and will turn away confused.

3. Avoid walls-of-text

You need to avoid walls of text, which means having more than 300 without section breaks. If you have small amount of text, heading, small amount of text, and back and forth between things, it is okay to have more than 300 words in a page, But if you saw 400 words sitting there on a page, with no breaks, are you REALLY going to read it all? If you would, you have to put it in perspective. If you would read that, you must be very patient. Most people nowadays are in a big hurry, very impatient, and all they think about is moving on… would THEY read it?

4. Avoid paragraphs or pages that mix multiple topics without structure

This is yet another thing you need to watch for, to bring down confusion levels. A very confusing paragraph, would go from selling candy, to how to set a broken bone, and then you proceed to tell your users your contact information. And you tell them that all in one paragraph or page, with nothing telling them about the switch! Selling candy and telling people how to set a bone should not be one one website, let alone one page or paragraph! So please, to avoid confusion, add headings, and have a plan of what you are going to say before you say it, so that you cannot wander around with your words to every place on the earth.

5. Avoid misleading calls to action

Your calls to action should tell people exactly what they are doing when they click the button. If your user clicks a button, and it takes them to a page that doesn’t match, they will be confused, and…well…let’s just say the purpose of putting that call to action there will be lost. Here are examples of common mistakes made in calls to action:

  • “Submit” or “Click here” leads to a purchase
  • “Buy now” leads to a subscription
  • “Contact” leads to anything other than a form

6. Avoid mislabeled links or menu items

Your customers want to click the contact button on your menu, and find a phone number, email address, and a contact form. Don’t give them the inconvenience of sending them to your about page from the “Contact” button. And same for the “About” button or any other button/link.

7. Avoid broken links and buttons

You do not want your website to be filled with buttons and links that don’t work. It will be counterproductive. When a button doesn’t work, the way to the place you were leading them is lost. If it happens to be important information, or worse, the “buy now” or “Subscribe”, or the button for whatever your website is for, It could make your website completely useless.

8. Avoid having too many menu items

When your menu items have long names, or there are just a lot of them, it will look cramped, people will have trouble choosing which page to go to. Over all, it is best to just put the important things on your menu, and to give them short memorable names like, “Home”, “About”, “Contact”. Don’t worry about the names of your menu items being over-used. There is a reason they are used so much, and that reason is, that they work really well.

9. Avoid deep nesting of menu items

You should not have a slide-down from one of your menu items, and then a slide-down from one of the menu items in the first slide-down. First of all, that makes it very difficult for people using mobile devices, since they cannot hover over the menu to make the slide-down, slide down. Second, it makes it hard for people to find what they need. One easy way to avoid that, is too have less items on your menu.

10. Avoid requiring several page jumps to get to key content

Your key content should be on the first page, or only a click away the moment the open your page. People will likely miss the important things, if they have to go through three pages to get there. If it is something that it is important that your users see, make sure it is easy to find, and that it doesn’t require any patience, because now days, that is something that many people severely lack.

11. Avoid distracting ads, overactive sliders and flashy effects

Ads can be very distracting, and cause people to turn from reading your content to watching the ads. Some sliders are very annoying because they move before you can read them, and also, the constant movement is very distracting. You want your users to be reading your content, not watching ads, and trying to read overactive sliders.

11 Things About Information Architecture You Should Not Forget

11 Things About Information Architecture You Should Not Forget

Making sure that visitors can find what you want them to find is second only in importance to making sure they can find what they are looking for.

1. Make Sure That Your Call to Action is Clear

Your call to action should be clear so that people will know what they are doing, not look at your call to action and think “what am I doing? Oh well.” and scroll on past, or just pass it by without looking. Your call to action should be an exciting and inspiring action, but not so much that it is confusing. If it is, you are doing the exact opposite.

You want your “Buy Now” button at the top so that anybody who knows exactly what they want, can get it right away without loosing interest before they find how to buy it.

There are also the people who want to know what they are buying before they buy it. You need to also have a “Buy Now” button at the bottom of the page so they can easily buy without having to scroll all the way back to the top.

2. Make Sure Your Headlines are Clear and Appropriate to the Content Below.

No one wants a headline that says “How to make a chocolate cake” and then below they begin telling you about the chairs they are selling. You don’t want to confuse your users. If you want the user to read your post, make the headline match the content. If the headline does not match the content, your user will get confused and leave.

3. Your Menus Should Include Links to Essential Information

The first thing you should always remember to put on your menu is a way to get back to the home page. Make sure your menu has the stuff that’s important on it, like an about page, contact page and anything else that’s important on your website. If you don’t want an about or contact page, that’s fine. Just make sure the important stuff is on the menu.

4. Your Site Should Have a Single Purpose and Everything Working Toward that Purpose

If you research a bit, you will find that many people say that every business should have a website. They’re right, but it is not just about having a website, it’s about having a website the works. Make sure your website has a single purpose, and that everything in your website is moving toward that purpose.

5. Make Sure Your Address, Map, Contact Form, and Phone Number are Easy to Find

If someone is on your website and wants to talk to you, the last thing you want them to do is to give up in frustration and turn to another company with a better website. If they can’t find your address and map, they can’t find you. If they can’t find your contact form or phone number, they can’t talk to you. Their questions will overflow, and they will leave.

6. Make Sure Your Information is Up-To-Date

Let’s say you have a page about all the people who work in your business. If you still have a person who quit two years ago, your website has a serious problem. You also don’t want your latest news that you are talking about to be that World War I just ended! Because that was a long time ago!

7. Make Sure Your Pages Cover One Topic Well

You page should effectively explain one single topic, which may or may not have sub topics. However, you shouldn’t be talking about pricing and providing your contact info on the same page (in general).

8. Make Sure Your Target Audience is Identified and Addressed

It doesn’t matter what you are selling, you need to know who you are selling to. Once you know who you are selling to, you can tell them about your product or service. It is much easier to address one group of people, instead of all groups.

9. Make Sure Your Products and Services are Clearly Identified

To keep people interested in your website and continue reading, you need to tell them what you are selling or what you are doing very quickly and clearly. If your users reply to the question, “what is that website?” And their reply is, “I don’t know.” that is not a good thing. Websites are not supposed to keep you guessing, that is what mystery books are for, so unless your website is supposed to be a mystery book, just tell them what it is about.

10. Make Sure Your Search Bar is Present on all Pages, Easy to Find, and Works

Prospective customers come to your site and want to find the information/products they are looking for in a timely manner. Keep people on your site by providing them a search bar that searches your site only

11. Provide Info About Yourself to Inspire Confidence and Give a Reason to Buy Without Boring Visitors

Tell people why they want to buy your product, and why yours is better than other companies. You can also tell them a little backstory and how hard you worked, to encourage them. But don’t go on and on talking about it forever. You have to tell them about yourself, but don’t tell about what you had for breakfast for the past three weeks. Make your sentences short and interesting.